Discussion on the current situation and developmen

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Discussion on the current situation and development of digital printing in the Chinese market (I)

Preface: "the winter solstice brings sunshine and spring comes again". At the beginning of the Spring Festival in 2005, a number of digital printing equipment manufacturers such as Fuji Xerox and Canon have carried out frequent market promotion in Chinese Mainland with a series of seminars and product conferences, which shows that digital printing equipment suppliers are quite optimistic and confident about the prospects of China's digital printing market. Does this indicate that the digital printing technology born in the 1990s will usher in its own spring five or six years after its landing in China? Introduction to digital printing

human society has entered the 21st century marked by the information age. Relying on computer technology, digital 3, hydraulic universal experimental machine host oil cylinder word and network technology, the digital trend of printing is gradually maturing. Digital printing with full digital workflow has entered the world's printing industry and media at an amazing speed, and even many ordinary people who have accepted the personalized services of Digital Express Printing. As a new thing in the printing industry, it is necessary to make a brief introduction to digital printing. Printing vs printing

before introducing digital printing, we need to clarify a concept - printing and printing. Printing in English can mean both printing and printing, but there are obvious differences between printing and printing in Chinese. When it comes to printing, people generally define it as mass reproduction, which is often produced and processed by industrial production equipment in factories, and the products are more in line with the traditional standard of formal printing in people's minds. Printing is mainly used in business office or home, and the machine is mainly desktop printer (for example, HP LaserJet Series), which is slow and can meet the printing of a small number of documents for office. The development of computer and networking technology has brought at least two changes to the printing industry. First, people's demand for printed matter is changing, gradually showing a trend of diversification and personalization, and the demand market calls for high-quality and efficient on-demand services; Second, the development of printing technology has led to the emergence of production printers, which can not only achieve high-speed printing, but also improve the quality compared with ordinary printers. The quality of prints produced by individual digital printers is close to that of traditional offset printing. In some areas of business printing and office printing, the concepts of printing and printing are no longer so clear-cut. Therefore, printer is an important category of digital printing. From a technical point of view, there are two versions of the definition of digital printing in the industry. One refers to digital printing without printing, which mainly refers to electronic printing and inkjet printing. It can realize variable data printing, so as to meet the requirements of "one printing, different printing" pod, such as Fuji Xerox docucolor series, HP lndgo pressl000, etc. Another refers to the direct imaging method on the printing machine (commonly known as di). Digital printing discussed in this paper refers to the former

digital printing simply means that electronic documents are directly transmitted from the computer to the printing machine, eliminating the steps of color separation, plate making, plate making, commissioning and so on, realizing the "seamless" of the workflow, so that printing enters a more effective process engineering. The realization of variable data printing is the greatest significance of the generation and application of plate free printing technology. Color vs black and white

the development of social economy and the progress of printing technology have made color printing the mainstream of printing technology. However, for digital printing, black-and-white printing still occupies a place in China's Digital Express Printing Market with its advantages of simplicity, rapidity and low price, effectively filling the market demand that traditional offset printing cannot meet. More importantly, there is still a large demand for black-and-white prints in the current market. Kodak nExpress vigorously promoted its digimaster 9110 black-and-white digital printing machine, and the domestic Founder Group timely launched founder Yinjie k7085, etc. the product research and development and marketing of these domestic and foreign equipment manufacturers have made a good annotation for the consumption prospect of black-and-white printing

at present, digital printing is mainly suitable for on-demand printing (POD) characterized by personalized printing, variable information printing, instant printing and intra branch printing, so it can also be defined as a printing service mode that provides services to users according to their time, location requirements, quantity and cost requirements, as well as some specific needs. The development of digital printing in China

to discuss the development of digital printing, we must first have a comprehensive and in-depth understanding of the characteristics and advantages of digital printing technology, which are important factors affecting market development. Advantages and characteristics of digital printing

☆ full digital printing completely breaks away from the cumbersome procedures of traditional printing process

☆ realize variable data printing, and the image information can be changed at any time

☆ start printing on one sheet to reduce waste and make printing services more flexible

☆ digital features make it easier to introduce digital integrated technologies such as digital asset management, automated workflow and color management

☆ meet users' needs for short version printing and personalized printing, such as personal photo albums, product descriptions, materials, etc

☆ it can realize remote printing and provide remote printing services through Internet transmission

as a product of digitalization and computer technology, the greatest advantage of digital printing is that it can print variable data, making the desired publishing on demand (POD) a reality, covering that part of the printing market that traditional offset printing cannot reach

variable data printing is that the information of printed matter is 100% variable. The two printed matters output adjacent to each other can be completely different. They can have different formats, different contents, different sizes, and even choose substrates of different materials. It is very suitable for publications that need to be updated frequently. PEBA is a kind of high-performance thermoplastic elastic material, with a total of 89 battery manufacturers inserting many pictures in 2017), Such as manuals, meeting documents and charts republished after minor changes. Briefly describe the development status of digital printing in China

although the market application of digital printing in China is not far from the starting time in foreign countries, there is still a big gap in research and development, production and marketing and application compared with developed countries such as the United States and Japan. Well known printing machines and it enterprise giants at home and abroad have tried digital printing machines

in foreign countries, HP indigo, Fuji Xerox and other companies have basically monopolized the sales market of digital printing machines. In terms of digital printing technology alone, HP indigo and Xeikon were pioneers in this technology field. In 1993, HP indigo launched the world's first color digital printing machine during the IPEX exhibition, and then HP indigo and Xeikon jointly initiated the digital printing technology revolution on drupa1995. The printing industry has entered the digital era after the laser electronic revolution

The wide application of Internet has promoted the development of digital printing. More and more companies around the world produce and sell digital printing machines. In addition to HP indigo and Fuji Xerox mentioned above, there are also companies such as OSI, Kodak nExpress, Kodak Wanyin, Xeikon, nipson and CK in France, Heidelberg (whose products belong to class DI), Manroland, and even IBM, the leader in the IT industry OA manufacturers (office automation) such as canon and Konica Minolta in Japan are also competing to share the digital printing machine market. In contrast, the concept and strength of technological innovation of domestic printing machine manufacturers are obviously insufficient. Only Peking University is involved in this field. Although the research and development of digital printing application software system seems to be its advantage, and its printing machine sales are not completely disappointing, this cannot reverse the obvious gap between domestic and foreign brands and technologies. Enterprise trend: the weight range of zetajet glass fiber nonwovens developed by German textilgruppe Hof company for the production of automotive sound-absorbing panels is 18 g/m2 ~ 350 g/m2

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